Sprint 4: Go-to-Market Strategy

Progress

Sprint Goal: The goal of Sprint 4 is to design an effective go-to-market strategy to successfully launch your product or service.

Sprint Overview:

  • Sprint 4 focuses on preparing your startup for a successful market launch. You will develop a comprehensive go-to-market plan, select the most suitable marketing channels, and create a timeline for your product or service launch.

Sprint Tasks:

  1. Research and identify the target audience for your product or service.
  2. Develop a detailed go-to-market plan outlining the steps from product readiness to launch.
  3. Select and prioritize the most effective marketing channels to reach your target customers.
  4. Create a launch timeline to ensure a smooth and coordinated launch process.
Duration

2 weeks

Deliverables
  • 1
    Go-to-market plan
  • 2
    Marketing channels strategy
  • 3
    Launch timeline
Sprint Materials
  • 1
    Go-to-Market Strategy Guide
  • 2
    Marketing Channels Handbook
  • 3
    Launch Timeline Template
Resources