Sprint Goal: The goal of Sprint 1 is to conduct in-depth market research to understand the target audience, competitors, and market trends.

Sprint Overview:

• Sprint 1 is focused on laying a strong foundation for your business by gaining valuable insights into the market landscape. The Market Research Playbook will guide you through effective research methodologies and data analysis techniques.

Sprint Tasks:

1. Review the Market Research Playbook to understand how to conduct thorough market research.
2. Gather data and information on your target audience’s preferences, behaviors, and pain points.
3. Analyze your competitors’ strengths, weaknesses, opportunities, and threats (SWOT analysis).
4. Create detailed target customer profiles based on your research findings.