The Business Overview

There are a lot of things that matter in startup strategy: problem, solution, market size, competition, go-to-market, and more. When we sit down in the early stages of building out a new business concept to create the pitch deck, we consider the basics first:

  • Innovation: How innovative is the problem / solution you are going after?
  • Market size: How big is the market?
  • Demand: Will people purchase what you’re building?
  • Go-to-market: How will you acquire customers?
  • Can you do this: Why is this you?

The Business Overview will guide you through the critical details of your startup strategy that are needed to develop your pitch deck.