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Company Summary

Without going into detail, this section should include a high-level look at how all of the different elements of your business fit together. The company summary section should include information about the nature of your business as well as list the primary factors that you believe will make your business a success.

When defining the nature of your business (or why you’re in business), be sure to list the marketplace needs that you are trying to satisfy; include the ways in which you plan to satisfy these needs using your products or services. Finally, list the specific individuals and/or organizations that you have identified as having these needs.

Primary success factors might include a superior ability to satisfy your customers’ needs, highly efficient methods of delivering your product or service, outstanding personnel, or a key location. Each of these would give your business a competitive advantage.

Operating Procedures

These include employee recognition programs, position classification program, attendance and leave, Civil Rights compliance, Delegations of Authority and Lines of Successions, travel, disbursement functions, employment, employment development program, adverse and disciplinary actions, employee dispute resolution process, customer communication, purchasing process, and so on.

Start-up Summary/Company History

This part will vary, depending on how developed your business is. The history of a startup is obviously different than for an existing company. This section should be about a page long.

Here are a few points that you should be sure to include in this section:

  • The origin of the idea for the business
  • Your progress to date
  • Problems you’ve faced so far
  • Short-term growth plans

For a new business you might want also to include some personal history and business background. Some points to make in this section:

  • Your educational history
  • Other companies you’ve worked for
  • Previous businesses you’ve started
  • Your technical skills
  • Your areas of expertise in your industry segment
  • Your areas of weakness or inexperience and how you plan to compensate for them
  • Any relevant professional clubs or associations you belong to

Overall, this section of your business plan should give an interested investor a better idea of who you are and how this business idea came about. Again, keep it concise and avoid extraneous personal information.

Company Locations and Facilities

Location, address

Size and cost

Length of lease

Utilities/costs

Equipment

Location in relation to target markets

etc

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