Sprint Goal: The goal of Sprint 4 is to conduct in-depth market research to understand the target audience, competitors, and market trends.

Sprint Overview:

• In Sprint 4, you will delve into market research to gain insights into your target audience’s preferences, needs, and pain points. By understanding the market landscape and analyzing your competitors, you can identify opportunities and potential challenges for your startup.
• The Market Research and Analysis Playbook will provide you with a structured approach to conducting effective market research. Additionally, the Competitor Analysis Template and Target Customer Profile Template will help you organize your findings.

Sprint Tasks:

1. Define key research questions to guide your market research efforts.
2. Collect and analyze data related to your target market’s demographics, behavior, and preferences.
3. Identify and analyze your main competitors, their strengths, weaknesses, and market positioning.
4. Create target customer profiles to gain a deeper understanding of your potential customers’ needs and motivations.