Sprint 2 – Idea Generation and Validation
Sprint Goal: The goal of Sprint 2 is to generate and validate startup ideas through market research and customer feedback.
Sprint Overview:
- In Sprint 2, you will focus on transforming your initial startup ideas into well-defined concepts. You will conduct market research to understand market trends, customer needs, and potential competitors. Additionally, collecting customer feedback will allow you to validate and refine your startup concepts based on real-world insights.
- The Market Research Playbook will guide you through effective market research strategies, while the Customer Feedback Form will help you gather feedback from potential customers. Use the Idea Validation Checklist to evaluate and validate the feasibility and potential of each startup idea.
Sprint Tasks:
- Conduct in-depth market research to understand the target audience and competitors.
- Collect customer feedback on your startup ideas through surveys or interviews.
- Analyze the data gathered from market research and customer feedback.
- Create an idea validation report summarizing your findings.
- Refine the list of potential startup ideas based on validation results.
Duration
2 weeks
Deliverables
- 1Idea validation report
- 2Refined list of potential startup ideas
Sprint Materials
- 1Market Research Playbook
- 2Customer Feedback Form
- 3Idea Validation Checklist
Resources
- 1Course: Introduction to Entrepreneurship and Startup Ideation