Sprint 1: Growth Marketing and User Acquisition
Sprint Goal: The goal of Sprint 1 is to develop a growth marketing strategy and acquire new users for your product or service.
Sprint Overview:
- In Sprint 1, you will focus on creating a growth marketing strategy to drive user acquisition for your product or service. The Growth Marketing Playbook will provide you with proven marketing techniques, and the User Acquisition Plugin will help you implement effective user acquisition campaigns. By the end of this sprint, you will have a comprehensive growth marketing plan and metrics to track user acquisition performance.
Sprint Tasks:
- Develop a growth marketing strategy tailored to your product or service and target audience.
- Use the User Acquisition Plugin to launch and manage user acquisition campaigns across relevant marketing channels.
- Monitor and analyze user metrics using the Marketing Analytics Dashboard to measure campaign effectiveness.
Duration
3 Weeks
Deliverables
- 1Growth marketing plan
- 2User acquisition campaigns
- 3User metrics
Sprint Materials
- 1Growth Marketing Playbook
- 2User Acquisition Plugin
- 3Marketing Analytics Dashboard
- 4Customer Persona Templates