Sprint Goal:  The goal of Sprint 5 is to implement strategies to retain existing customers and enhance customer loyalty.

Sprint Overview:

• Sprint 5 focuses on building strong customer relationships to increase retention and loyalty. The User Retention Playbook will help you develop a comprehensive customer retention plan. The Customer Loyalty Plugin will assist you in designing effective loyalty programs to reward and engage customers. Additionally, the Retention Metrics Dashboard will allow you to track and measure customer retention performance.

Sprint Tasks:

1. Use the guidelines in the User Retention Playbook to create a customer retention plan tailored to your startup’s target audience.
2. Implement the Customer Loyalty Plugin to design and launch loyalty programs that encourage customer engagement and repeat business.
3. Set up the Retention Metrics Dashboard to monitor and analyze key retention metrics, such as churn rate and customer lifetime value.
4. Analyze customer feedback and behavior to identify opportunities for improving loyalty and retention.