Sprint Goal:  The goal of Sprint 3 is to increase brand awareness and gain media coverage to expand your market presence.

Sprint Overview:

• Sprint 3 is all about building brand awareness and effectively utilizing public relations to create a positive impact in the market. The Brand Awareness Playbook will help you develop a comprehensive strategy to increase your brand’s visibility. The PR Campaign Plugin will assist you in planning and executing successful PR campaigns, and the Media Contacts Database will help you connect with relevant media outlets.

Sprint Tasks:

1. Develop a brand awareness strategy using the guidance provided in the Brand Awareness Playbook.
2. Create compelling PR materials, such as press releases and media kits, using the provided templates.
3. Execute PR campaigns to gain media coverage and reach a wider audience.
4. Track and analyze media coverage to prepare a comprehensive media coverage report.