Sprint 1 – Go-to-Market Strategy Execution
Sprint Goal: The goal of Sprint 2 is to execute your go-to-market strategy and successfully launch your product or service.
Sprint Overview:
- Sprint 2 focuses on bringing your product or service to market effectively. The Go-to-Market Strategy Playbook will help you create a comprehensive plan to launch your offering, and the Launch Campaign Plugin will guide you in executing a successful marketing campaign.
Sprint Tasks:
- Utilize the Go-to-Market Strategy Playbook to develop a detailed plan for launching your product or service.
- Follow the guidelines from the Launch Campaign Plugin to create engaging marketing materials and run a successful launch campaign.
- Monitor and measure customer acquisition metrics to evaluate the success of your go-to-market strategy.
Duration
3 Weeks
Deliverables
- 1Launch campaign
- 2Marketing materials
- 3Customer acquisition metrics
Sprint Materials
- 1Go-to-Market Strategy Playbook
- 2Launch Campaign Plugin