Sprint 4: Go-to-Market Strategy
Sprint Goal: The goal of Sprint 4 is to design an effective go-to-market strategy to successfully launch your product or service.
Sprint Overview:
- Sprint 4 focuses on preparing your startup for a successful market launch. You will develop a comprehensive go-to-market plan, select the most suitable marketing channels, and create a timeline for your product or service launch.
Sprint Tasks:
- Research and identify the target audience for your product or service.
- Develop a detailed go-to-market plan outlining the steps from product readiness to launch.
- Select and prioritize the most effective marketing channels to reach your target customers.
- Create a launch timeline to ensure a smooth and coordinated launch process.
Duration
2 weeks
Deliverables
- 1Go-to-market plan
- 2Marketing channels strategy
- 3Launch timeline
Sprint Materials
- 1Go-to-Market Strategy Guide
- 2Marketing Channels Handbook
- 3Launch Timeline Template