Sprint Goal: The goal of Sprint 3 is to define a clear and compelling value proposition for the selected startup idea.

Sprint Overview:

• In Sprint 3, you will work on crafting a value proposition that clearly communicates the unique value your startup offers to its target customers. This value proposition will differentiate your product or service from competitors and attract potential customers to your business.
• The Value Proposition Development Playbook will provide step-by-step guidance on creating a compelling value proposition, while the Target Customer Persona Template will help you analyze and understand your target customer segment.

Sprint Tasks:

1. Review market research findings and customer feedback to identify unique selling points.
2. Define your startup’s value proposition based on the identified strengths and customer needs.
3. Use the Value Proposition Development Playbook to refine and improve your value proposition statement.
4. Create a target customer segment analysis to identify the ideal customer profile for your product or service.